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As a restaurant photographer in the UK, I shoot a huge volume of footage every day—food close-ups, cocktail pours, ambience shots. The hardest part was never shooting, it was digging through hard drives to find one specific moment. Clipto tags everything automatically, so I just type a keyword and jump straight to the shot, down to the exact timecode. It turned my messy archive into a searchable library.

I'd probably find it beneficial for all my client's work. This is an interesting project. There's probably a big market for people that would benefit from that, especially for creator economy.

As a filmmaker, I shoot multiple takes of every scene, and finding the best one later meant scrubbing through them all. Clipto is exactly what I want—I just search for the moment I need and it's there in seconds.

My campaign footage and clips are scattered across drives and folders, and I could never remember where anything was. Now I just type what I'm looking for and Clipto pulls up the exact clip in seconds—no opening folders, no uploads, everything stays on my Mac.